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Affiliate Marketing Arrangements. Similar to traditional referral marketing where customers and friends refer prospects to particular companies or products, affiliate marketing relies primarily on financial incentives for referrals. For example, the Amazon Associates Program pays commission to website owners who propose and advertise Amazon products on their site. The benefit to Amazon is the recommendation and opportunity to be seen by potential customers. You could offer your products or services through a network of affiliates or, conversely, add compatible, complementary products to your sales by implementing affiliate schemes
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